Where Clinical Precision Meets Conversion-First Design.
Introduction
Dr. Moez Khakiani is a renowned Prosthodontist, mentor, and product innovator who designs and sells his own line of dental instruments and educational courses. When it came to selling them online, he needed landing pages that could communicate the precision and credibility of the products — and actually convert. Angle was brought in to build pages that could do both.
Approach
Modeling the Products from Scratch to Put the Design First.
The brief was clear — high-converting product landing pages with no e-commerce complexity, just a direct path to purchase. But to do that well, the products needed to be seen properly. Angle received the physical instruments by courier, modeled them from scratch in Rhino, and rendered them in Blender — creating a suite of 3D assets that gave each page a tactile, premium quality that photography alone couldn't achieve. Those renders were then integrated into scroll and hover interactions across three live pages, turning each product into an experience before it becomes a purchase.
Result
Three live, conversion-focused landing pages — Bi-Mode Jet, Torque, and Books — each built around custom 3D renders of instruments that Angle physically received, modeled, and rendered from scratch. The 3D work gives each page a tactile, premium quality that immediately communicates the precision behind the products. Combined with a clean conversion architecture and a direct path to purchase, the pages are designed to do one thing exceptionally well — turn a dentist's expertise and product innovation into revenue.